Why So Serious?
“Business” is a funny word – for most people, it’s framed to be a serious vehicle that disguises the aspirations of an individual to put some money in their pocket. I’ve always been a big believer that money should be a by-product of the venture and that there should be some underlying motivation that drives the company.
Sand Cloud is the perfect example of a company who understands the bigger picture – using their platform to spread a message beyond their brand. Striped down, Sand Cloud is simply a towel company – a product that is incredibly difficult to differentiate on when it comes to features and performance.
Beyond The Product
This is why Sand Cloud chose to stand for much more than just beach towels.
They stand for doing business the right way – for the community and with planet, not at it’s expense.
We committed ourselves to using sustainable materials and donating a portion of all sales to marine conservation charities as a way to protect the beaches we love. When you purchase a beach towel from Sand Cloud, you not only get a sand-resistant, ultra-absorbent Turkish cotton towel, but also help us in our mission as a portion of every sale goes to a worthwhile environmental charity.
The idea of investing a little extra effort developing a product from scratch made out of sustainable materials doesn’t seem ground breaking, however when you compare that to the 99% of entrepreneurs who choose to produce their product in China, it very much is.
You see, people are beginning to embrace intent – an intangible energy that only prevails when one’s heart is invested in the greater cause.
For Sand Cloud, people around the world felt that intent when they appeared on Shark Tank. Their company began to blow up, not simply due to their killer towels, but for what that towel stands for.
Doing business the right way.
These guys kick ass and I encourage you to check out their digital stuffs.
Peace, Love and Hakuna Matata